In this case though, the cover is awesome:
In the UK, they’ve sent out these gorgeous gold foil galleys with just a little bit of intriguing text. So same: warm, shiny, mystery, promise. Gold foil doesn’t usually say minimalism, but that’s just the kind of miracle the book designers at Headline Publishing pull off.
My sexy pitch is:
This is a book about a family with a secret. And families with secrets don’t get to keep them forever.
My provocative pitch is:
This is a book about how children change…and then change the world.
My romantic pitch is:
This is a book about revelations, transformations, fairy tales, and family.
My what-the-hell-does-the-title-mean explanation is:
This is a book about the ways this is how it always is: Change is always hard and miraculous and hard again; parenting is always a leap into the unknown with crossed fingers and full hearts; children grow but not always according to plan.
And — thanks for being patient — my just-tell-me-what-the-damn-book-is-about pitch is:
THIS IS HOW IT ALWAYS IS tells the story of a family with five boys, the youngest of whom becomes a girl.
This post has been mostly informational. Pbbbttth. Next up: Intrigue. Personal revelations. Tell alls. All that good stuff.